How to Find Luxury Car Deals Offering Cash Back and Other Incentives

Buying a car is a huge expense. So when you’re ready to buy, it’s important to pick a car that you truly love. Unfortunately, most of us would love to drive and own a luxury car, the ultimate status symbol on the road — and few of us can afford a luxury vehicle.

However, you can own the luxury car of your dreams. You just need to know how to get the best possible price. If you know how to look for deals and are willing to negotiate, you may discover that the luxury car of your dreams is within your budget.

Here’s how to find the best deal when shopping for a luxury vehicle.

Anyone Can Afford to Drive a Luxury Car

If you’ve been longing to get behind the wheel of a luxury car, you don’t have to continue saving money and waiting for a lucky windfall. You can afford any luxury car if you know how to find the right deals and how to shop like an expert.

Here are a few ways to start your search for luxury car deals, discounts, and offers.


Visit Dealerships (But Don’t Buy)

Stop by dealership lots during the first two weeks of the month to ask about any ongoing sales or special offers. Automakers often have regional deals as well as the nationally advertised discounts, and your local dealerships may need to make sales by offering even more appealing discounts. Money-saving offers like recent college graduate and AAA member discounts are only available at dealerships.

Shop at the Right Time

You will often get the best deal by waiting until the last few days of the month or quarter. If the dealer is behind on its sales quota, they may be more willing to offer a good price to close a sale. Another advantage lies in visiting and shopping at large luxury dealerships: bigger dealers may be able to offer better pricing than smaller automotive dealerships.

Buy a Poorly Selling Model

Every car brand has its popular models — and luxury brands carry some of the most sought after cars in the marketplace. However, even luxury automakers produces cars that just aren’t a huge hit. So, turn your new luxury car search to less popular or poorly selling models. Lagging sales mean the dealer will be more inclined to offer a steal of a deal to move the inventory.

The Best Discounts are Online

Most importantly, make sure you start your luxury car search online. The number one way to uncover lesser-known deals and discounts is to conduct an online search for different luxury makes and models. Visit a variety of websites, including those belonging to automakers, rental car companies, and auto sale companies to hunt down deals.

And don’t forget to comparison shop. Compare these discounts and determine whether they can be combined with special financing options and cash-back awards. You want to utilize as many discounts and incentives as possible once you head to the dealership.

But don’t limit your search to dealerships’ and automakers’ sites alone. Check online market sites, newspapers and trade magazines as well. Look in the new and pre-owned luxury car sections for special offers or sellers offering discount pricing.

Do Your Research to Find The Best Incentives

If you do your homework, you’ll be equipped with the information needed to get an excellent deal on a luxury car. Gather as much information as you can before visiting the dealer’s showroom so that you can determine whether the sales price is a good deal. If the dealer knows you’re well-informed, you’ll be in a better position to bargain for a good price.

But don’t stop your research once you’ve searched online. Many of the special deals and great discounts you’ll find online don’t include one important money-saving offer: incentives. Auto companies typically reserve incentives, which can offer the biggest savings, reluctantly and only when necessary. Make sure you look for incentives – you can get cash back or thousands of dollars off a luxury car’s MSRP with these specials.

These tips, along with a willingness to negotiate, will help you get a luxury car for a price that fits your budget.

Interested in the latest luxury car deals? Start a search today.

ParabolStudio / Shutterstock
ParabolStudio / Shutterstock